Finally Understand WHY It’s So Hard To Quit Your BFRB
(And What To Do About It)
Start Understanding Your Hair Pulling, Skin Picking, or Nail Biting – So You Can Stop Fighting It
Does it feel like you’ve tried everything?
Fidget toys, hats, gloves, skin treatments, bitter nail polish, willpower challenges, habit apps... maybe you've even hidden the evidence or made promises to yourself that you couldn't keep.
Yet here you are, still pulling, picking, or biting – and feeling more frustrated than ever.
But here’s the thing no one told you: Your BFRB isn't a character flaw or a lack of self-control. It's actually your brain's way of helping you cope with life's stressors. (Crazy, right?!)
What if I told you there's a reason
you keep coming back to your BFRB?
And I can help you discover what that is – for you, personally! From my own 30-year journey with hair pulling and working with hundreds of clients, I've discovered something that changes everything:
BFRBs aren't random annoying behaviors – they serve a purpose.
What purpose? Well, it’s different for everyone.
That's why I created The BFRB Equation: What's Keeping You Stuck and How to Break Free – a comprehensive assessment tool that finally gives you the answers you've been searching for, like:
Why do I keep doing this?
How can I stop?
What can I do to decrease these urges?
Introducing…
The BFRB Equation
This isn't some basic "just stop doing it" advice. It’s a framework helps you understand the exact factors contributing to your BFRB, so you can address the root causes instead of just fighting symptoms.
Here's what makes this different:
✅ Finally get answers – Discover the specific reasons why you keep doing this behavior – even when you desperately want to stop!
✅ No more shame – Reframe your BFRB as a coping tool instead of a “bad habit” (because that's exactly what it is)
✅ Concrete action steps – Get a personalized roadmap showing exactly where to focus your efforts
✅ Based on real experience – Created by someone who's been where you are and has expertise with helping others
What You'll Discover:
🔍 The Real Reason You Can't "Just Stop" – Spoiler alert: It's not about a lack of willpower
🧮 Your Personal BFRB Equation – Calculate your personal "Regulation Factor" and understand what's tipping the scales
🎯 Your Specific Stress Points – Identify which of the 8 key areas are keeping you stuck (most people are surprised by what they find)
🛠️ Your Custom Action Plan – Get guidance on what to tackle first for quick wins that build momentum
📈 Progress Tracking System – Reassess over time and watch the equation shift in your favor
"But I've tried everything already..."
I hear you. And I bet you've tried a lot of surface-level strategies that felt like putting a band-aid on a broken bone.
The difference? This tool addresses the underlying dysregulation that's causing your urges in the first place.
Instead of fighting your BFRB, you'll finally understand:
Why your brain keeps choosing this behavior
What needs aren't being met in other ways
How to build a sustainable support system that actually works
Which changes will give you the biggest impact with the least effort
This is for you if:
✓ You've been struggling with hair pulling, skin picking, nail biting, or other BFRBs
✓ You're tired of feeling ashamed and want to understand what's really going on
✓ You're ready to try a different approach that addresses root causes
✓ You want concrete steps, not vague advice about "just relaxing more"
✓ You're willing to be honest with yourself about what's not working
✓ You want to understand your BFRB better - even if you’re not ready to change yet
This is not for you if:
✗ You’re not interested in opening your mind to a different way of thinking about your BFRB
✗ You're convinced that criticizing or punishing yourself is the best way to approach your BFRB
✗ You're ready to try a different approach that addresses root causes
✗ You want concrete steps, not vague advice about "just relaxing more"
✗ You're willing to be honest with yourself about what's not working
What People Are Saying About This Approach:
"I've changed my mindset... Now viewing it differently I can approach it differently. And I've learned new coping strategies that not only help keep my hands busy, but can help regulate myself.”
"I've done well to replace scratching and digging with lotion. The obsession of constantly running recon' over my skin for anything pickable has subsided. I thank you for your helpful insight!"
Honestly, as a therapist, this was spot on. Very thorough and practical… I'll be referring folks to you for habit coaching and support in the future."
Ready to Join Others Who are Finally Learning What Freedom Feels Like?
For only $7 (seriously, that’s it!!) you can get
The BFRB Equation: What's Keeping You Stuck and How to Break Free
The BFRB Equation is a detailed 7-page guide that’s worth so much more than $7 – but I want to keep it accessible to everyone.
If that doesn’t feel like enough, I’m throwing in 2 bonus gifts to make it a total no-brainer!
You’ll also receive:
🎁 BONUS #1: Access to my guide, “5 Unexpected Ways to Hack Your Habit” for reflection prompts that will change your relationship with your BFRB.
🎁 BONUS #2: My mega coping toolbox list, "Try This Instead: Regulation Strategies to Overcome Unwanted Habits” to give you ideas for alternative regulation tools.
Still not sure?
The BFRB Equation tool will give you more clarity about your BFRB than anything else you've tried. You'll finally understand the "why" behind your behavior and have a concrete plan for what to do about it.
If you're ready to stop fighting yourself and start working WITH your brain's regulation system, this is the next step on your journey to freedom.